360° Analysis

How well do you really know your marketplace?

Now serving Australia, Canada, Philippines, & United States

Business Decisions Based on Facts, Not Speculation

Neighborhoods—in even small communities—change fast. And if the perception of your marketplace is based only on the customers coming through your door, you’re not growing your business.

Affordable and effective marketplace and shopper analysis can provide the meaningful feedback and data you need to help you revitalize your competitive strategy, bring in new shoppers, and better serve the ones you have. Find out:

How your perception of your store matches that of your employees & shoppers
How long shoppers stay in your store versus competitors’ stores
Where your print & other media dollars are working & where they are wasted
The right mix of advertising, marketing, & merchandising
How to shift to digital without losing loyal shoppers

“On average, IGA test retailers saved in excess of $10,000 annually on weekly ad costs working with ADvay to create a media plan that better reflects their customers’ media consumption.”

By adding a customer survey to better understand their perceptions of your store and an employee survey to recognize gaps between management, staff, and even customers, you’ll gain the full 360º experience—and an analysis that increases sales, margins, and employee satisfaction.

Want to learn more? Click the button below to email ADvay’s Leigh Engelbrecht for more information.

GET STARTED

Let’s optimize your business. Here’s how we do it:

1. Know Your Market

Population summary & trends (age groups, sex, generations, education)
Income
Race/ethnicity
Food-at-home index for area
Retail marketplace profile (leakage/surplus)
Households by other income (retirement, EBT cards, etc.)
Commute for work
Employed population by industry & occupation

2. Know the Strength of Your Competition

What percent of the market share does your competition own within a 5, 10, or 15 minute drive? How strong their marketing share? We use mobile phone tracking and other sources to compile the data that answers those questions so you can create a plan of attack.

3. Know the Consumer Spend & Potential

We will identify key categories to grow your market share and benchmarks of consumer spend and food-at-home in your market. Our detailed customer tracking maps will provide:

Foot traffic homes
VIP customer homes
Weekly ad coverage assigned to this store
Foot traffic from neighboring stores
We can even layer customer loyalty and cell phone tracking to define individual store trade areas!

4. Know Employee & Shopper Perceptions of Your Store

Learn about employee and shopper perception through our surveys:

Existing Customer Survey

Used to understand existing consumers’ perceptions across the store, with specific department results
Understand choice of advertising, services, and facilities

Employee Survey

Confirm the store’s perception among the associates
Used to understand the gaps that exist between customers, staff, and management

Non-Customer Survey

Used to understand the perception of your non-customers
Store-wide survey, with specific department findings
Understand choice of advertising, services, and facilities

Net Promoter Score Benchmarks – NPS
Customer Verbatim Comments

5. Create and Execute Your Action Plan

We will help you create and execute your action plan, and are available to assist with key elements that need more resources. We take that data and apply it to your everyday and event-based marketing needs with the Monthly Marketing Program. Let us do the work for you to compete and succeed!